The Challenge

Based on a long-term relationship with the Falcons we noticed a weakness in their Content Management System (CMS) that made it complex and time-consuming to manage the vast volume of content they generate on an ongoing basis. So we pitched them our idea to develop and build a more intelligent CMS.

Our Solution

We built and developed a proprietary social content engine that:
Aggregates, organizes and presents social content in real-time
Simplifies the process of publishing content to the site

Our social engine uses a custom algorithm with intelligent business logic to automatically match editorial content with the most relevant images and/or video and surface it to the site. This means their content editor no longer has to do this manually. Another great advantage, of our engine, is that unlike other CMS’s , there is no re-training or re-learning required. Contributors can post where and how they normally do and our engine will retrieve the content from each location. Currently, our engine continuously pulls millions of bits of content from Flickr, YouTube, SmugMug, Twitter, Brightcove and all their blogs; indexes and presents it as searchable, in “real-time,” on their homepage.

About Atlanta Falcons

The Atlanta Falcons are a professional American football team based in Atlanta, Georgia.
NOTE: All team sites have been centralized and are now managed by the NFL