Can I Stream It?

Less Searching. More Watching.

Challenge

One sunny Friday afternoon the Urban Pixels team started talking about streaming movies. This topic of conversation led quickly to a shared frustration of having to search dozens of sites individually, just to find one movie to watch– in today’s day and age there has to be a better way, they exclaimed, and there was not – www.canistream.it was born to solve the movie streamer’s exasperation.

The Team

Nikhil Vaish | Project Manager

Erik Wirtz | Creative Direction & UX/UI

David Lin | Lead Developer

Aidrian O’Connor | Presentation Layer Architect

Alex Petrescu | Back-End Developer

Built by Urban Pixels

Year | 2011

No longer do you have to search dozens of sites individually, just to find one movie to watch!

One sunny Friday afternoon the Urban Pixels team started talking about streaming movies. This topic of conversation led quickly to a shared frustration of having to search dozens of sites individually, just to

find one movie to watch– in today’s day and age there has to be a better way, they exclaimed, and there was not – www.canistream.it was born to solve the movie streamer’s exasperation.

It’s like Kayak for streaming services!

– Gizmodo

The Can I Stream It? Mission

Make it easy to instantly find a movie or TV show to watch online.

Provide price and availability on all major streaming services.

Discourage illegal downloads and piracy.

Search Movies

Search the database of thousands of movies on several different services at once.

Search Television

Looking for a certain television show, use the TV Search to find out how you can watch it. Currently we are only searching Xfinity but plan on adding more services in the near future.

Set Reminders

Save titles to our reminders list and you will be notified when they become available.

Multiple Platforms

Can I Stream it? is available in a variety of formats. Web, iOS, Android, Windows Phone, as well as a Chrome plug-in to search titles right from your url bar.

It was time for a brand update.

We crafted a message to speak honestly to our target audience while staying true to our values and direction that Can I Stream It? envisions for future growth. “Less Searching. More Watching.” resonated with our users out of a few other brand messages. We tested them out on family members as well as a few trusted colleagues who use CISI regularly and overwhelmingly they seemed to gravitate towards the new messaging.

We are inspired that our users will recognize the purpose and direction of the new Can I Stream It? brand, and we are optimistic that the partial rebrand will naturally increase awareness reach new target demographics and draw in business through a novel identity and exceptional creativity. The partial rebrand was to be launched concurrently with a visual facelift and new back-end system which made CISI faster and return more accurate results.

Evolving the Can I Stream It? logo.

All design changes with time.

Our Primary Target Market

  • Consume majority of their content online
  • Browse multiple streaming services; not loyal to one
  • Technophiles who love movies, arts, entertainment & news
  • Top Interests: travel, music, cooking & gaming

65

Age 18 - 35 years

75

Male Users

25

Female Users

70

College +