Blushington

Enabling an online store, marketing platform and beauty blog

The Challenge

Blushington came to us looking for a new digital agency to take over new projects. We worked with Blushington to add e-commerce to their online presence.

Our Solution

Designed product landing, product list, and product detail pages that is consistent with existing design.

Created a management system that is easy for Blushington to import products and manage inventory.

Result

The successful launch of their online store provided Blushington with an additional revenue stream that was aligned with their existing marketing initiatives.

Acts as the new testbed for marketing campaigns. The Blushington team is able to launch new campaigns in a short period of time.

About

Blushington is a beautiful place for all of your makeup and beauty needs. We’re here to provide professional makeup applications in a fun atmosphere that’s both affordable and convenient.

Creating a clean and simple eCommerce experience

The overall aesthetics for the brand is light and simple. The products and checkout process need to be in the same vein. We made sure that the shop pages carried the same light and airy feel while providing all the information needed for e-commerce.

Custom Blog Design

Blushington’s blog can be a quick how-to video from their makeup artists, interview with professionals, or announcements for Blushington events. We needed to come up with a layout that can accommodate these disparate types of content. We developed “sub-templates” for the staff to choose, depending on their needs.